So what is the Double Take Series?
Wondering about the meaning of a double A-side? It’s a nod to the days of vinyl — when both songs shared equal billing. Think The Beatles’ Penny Lane / Strawberry Fields Forever or The Rolling Stones’ Let’s Spend the Night Together / Ruby Tuesday.
There was no B-side. Just two lead tracks — sharing the spotlight.
I’ve always loved that idea. So I adapted it.
Why Double A-Sides Mattered
Before digital playlists and streaming stats, artists had to think carefully about what went onto a physical record. A standard single featured an A-side — the track meant for airplay — and a B-side, which was often treated as secondary.
But not all artists accepted that hierarchy.
Some bands — particularly in the 1960s and ’70s — released Double A-sides to show both songs deserved equal attention.
Penny Lane wasn’t there to support Strawberry Fields. They were equals — each with its own campaign, video, and airplay.
This approach respected the strength of both tracks, and in doing so, quietly challenged the idea that one song had to take a back seat.
How the Double Take Series Was Born
Years later, I found myself drawn to that same idea — but in a new way.
Like the lines delivered by actors on stage, their delivery can change how they are interpreted.
The Double Take Series was born from that need to express how a single song — depending on its arrangement — can offer two distinct emotional paths.
Not a remix. Not a radio edit.
Two interpretations. Same soul. Different voices.
The first Double Take was released three years ago with If I Can Breathe. NOW continues the series. both versions will be available to stream on 30 May.
A Note on What Comes Next
In another post, I’ll share more about the emotional layers behind NOW, and why two versions were needed to fully express it.
But for now, I just want to reintroduce the idea that inspired it all — a respectful nod to the past, and a quiet rebellion for the present.
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